BIG W: PERFECTLY IMPERFECT FAMILY MOMENTS

Capturing the spirit of family life in all its beautiful perfectly imperfect moments was at the core of every campaign. Whether it was a Bub & Me campaign, an Easter promotion, or anything in between, each image aimed to showcase BIG W’s products while capturing the hearts of its customers. As Design Lead at BIG W, I was responsible for conceptualising and bringing to life the creative vision for each campaign. Below are selected campaigns that showcase the range of emotions, relationships, and perfectly imperfect moments that capture the family spirit. The cherry on top of my experience at BIG W was having my son appear in one of the campaigns, and of course, he nailed the perfectly imperfect brief. (Hint: he’s about to throw a spoon)

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I DELIVERED: MOTION & STILL ART DIRECTION / DIGITAL MARKETING COLLATERAL / POS COLLATERAL