PENNY PREVILLE: REBRANDING AN AWARD-WINNING LUXURY BRAND
Penny Preville is an award-winning luxury jewellery brand that has established an unwavering dedication to craftsmanship and quality. I was approached by Penny Preville’s team with the challenge of aligning their well-earned reputation with the evolving needs and expectations of a new generation of luxury consumers. I collaborated directly with Penny Preville’s team from the initial concept, developing the visual brand identity to delivering the final brand guide. I wanted to pay homage to Penny Preville’s history with a nostalgic 70’s colour block pattern, inspired by the silhouette of Penny Preville’s jewellery designs.
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I DELIVERED: CREATIVE DIRECTION / BRAND STRATEGY / VISUAL BRAND IDENTITY / ART DIRECTION / DIGITAL & PRINTED MARKETING COLLATERAL
“I absolutely loved working with Julie on multiple projects – she makes the design process seamless as she is able to take a vision & give it creative life with an exciting twist. Julie’s expertise in marketing, branding & graphic design drives her passion to put your brand front & center!”
Betsy Clay - Penny Preville, Sales Director
