MAVEN: MEN’S JEWELLERY, REIMAGINED

Maven was founded on the belief that jewellery is an expression of self, and how you show up in the world should have no limits. Maven is an exclusive personalised men’s jewellery brand for Zales, North America’s largest fine jewellery retailer. As Design Director at SDC, I built and designed Maven, a jewellery brand targeted at millennial men who are interested in personalising their own jewellery. I led the creative direction and vision for Maven, which included developing the brand name and brand messaging to designing the visual identity and digital marketing collateral. I also developed the UX/UI brand design system and experience for customers to personalise their jewellery online.

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I DELIVERED: NAMING / CREATIVE DIRECTION / BRAND MESSAGE / BRAND STRATEGY / VISUAL BRAND IDENTITY / UX & UI DESIGN / PACKAGING DESIGN / DIGITAL MARKETING COLLATERAL / COPYWRITING

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THAT’S COOL, WHAT’S NEXT?

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