JULIETTE MAISON: JEWELLERY AS AN EXPRESSION OF SELF

Jewellery serves as a medium for self-expression, providing a glimpse into our innermost selves. At SDC, I led the creative direction for Juliette Maison, an exclusive brand for US-based jewellery store - Jared Galleria of Jewelry. As Design Director, my vision was to craft a positive self-expression brand message and visual identity. From there I designed the digital marketing collateral and touchpoints, including creating a customised jewellery box and card to enhance the customer’s experience. I also developed the UX/UI brand design system and experience for customers to personalise their jewellery online. The result is a brand with an emotional connection and jewellery that becomes much more than an accessory.

————

I DELIVERED: CREATIVE DIRECTION / BRAND STRATEGY / BRAND MESSAGE / VISUAL BRAND IDENTITY / UX & UI DESIGN / JEWELLERY DESIGN / PACKAGING DESIGN / DIGITAL MARKETING COLLATERAL / COPYWRITING